Portland-State-University 2014-2015 Bulletin

Mktg 460 Marketing Research

Studies the planning, data collection, analysis, and reporting issues relating to marketing research. Key issues include defining information needs, sampling, using conventional methods and information technology to obtain primary and secondary data, instrument design, statistical data analysis, interpretation and reporting of data.

Credits

4

Prerequisite

Prerequisite: BA 311.
  • Up one level
  • 400