Portland-State-University 2014-2015 Bulletin

MIM 575 Marketing in Asia and the Pacific Rim

Study of marketing strategies and practices in Asian and other Pacific Rim countries. Markets, marketing environments, and marketing practices in selected Asian countries are analyzed. Planning, and managing marketing strategies and operations are also included.

Credits

4

Prerequisite

Prerequisites: MIM 515, 516, 523, 547.
  • Up one level
  • 500